What do web stats mean, anyway?
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
I don’t think we want homeless shelters, food pantries, mental health organizations, etc., to care a whole lot about how many hits they got in comparison to similar (or different) organizations. On a related note, I think a benchmarking study might be a useful exercise for nonprofits. David 4 Kivi Miller 09.18.07
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