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Web Analytics Resources for Nonprofits

Tech Soup

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. It's designed for beginner to intermediate users of Google Analytics. Tutorials and Webinars.

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Social Media 101 TweetChat Recap: Tagging

Tech Soup

Tagging, a feature found across many social media channels, is used to help surface content during searches. While it is a feature of many social sharing sites, often times those very sites do not provide beginner-friendly instructions on how to use tags effectively.

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5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

One way to do this is by tracking your keyword rankings and by extension the overall traffic coming to your site from that keyword. This helps me understand what users are searching for when they land on my site. This tells me that users who come to this page may be: Uninterested in the rest of the content on my site.

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