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Second Life: Issue Awareness Raising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

But wanted to capture some quick thoughts related to a couple of recent awareness raising activities taking place in Second Life or recently launched. What is ironic is that the WDM has not learned to apply what they presumably have learned from their other campaigns into virtual space. It's been crazy busy last week and this week too.

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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

My social marketing colleague Craig Lefebvre, who has a blog ( On Social Marketing and Social Change ), asked me to expand some comments I had made on the Social Marketing Listserve as a guest blogger. You can create or simulate an experience that can evoke an emotional response from a visitor, as they have done with Camp Darfur.