The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2014
Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit? Here is a case study of Red versus Green. Verbal fads and memes come andgo in the blink of an eye. Here’s some guidelines for how long to run your test. Words : Language is tricky.
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