Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. All nonprofits should also experiment with Twitter.

Social Media 232

Social Media Media Ning Social 232

Nonprofit Tech for Good

OCTOBER 5, 2011

Use a Horizontal Avatar. LinkedIn Groups are the only community discussed in this book that uses a rectangular avatar instead of a square one. If you name your group after your nonprofit, then your horizontal logo is fine for your LinkedIn group’s avatar. It needs to be a strong avatar that makes a solid first impression.

Linkedin 194

Linkedin Group Practice Management 194

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Upload more photos. Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed.

Social Media 258

Social Media Social Chapter Media 258

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Upload more photos. Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed.

Social Media 207

Social Media Social Chapter Media 207

Nonprofit Tech for Good

JANUARY 30, 2012

99 app allows you to easily create panoramic photos on your smartphone. This is a must-buy app if your nonprofit regularly tells your story through mobile photo-sharing. In fact, I used them for this blog (see upper-right), but please ignore the silly photo in the Fotolia ad. Ideal for mobile social networkers, this $.99

Fun 258

Fun Resource Mobile Social Media 258

Nonprofit Tech for Good

JULY 28, 2013

Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media. An online database of what is #trending on Twitter with user-generated definitions of related hashtags. Wibbitz :: wibbitz.com. To see a live example, view the Wibbitz Demo.

Free 280

Free Mobile Nonprofit Map 280

Nonprofit Tech for Good

JUNE 3, 2012

99 app allows you to easily create panoramic photos on your smartphone. This is a must-buy app if your nonprofit regularly tells your story through mobile photo-sharing. FotoFlexer is a free Web-based photo-editing tool that allows you to cut, crop, resize, and embed text and logos onto your photos.

Fun 259

Fun Resource Mobile Social Media 259