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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Write social media and mobile technology policies. Hire a graphic designer to design a square avatar(s). Add charity ratings graphics to your “Donate Now” landing page, if applicable. Create a 6- × 6-inch hard copy of your nonprofit’s avatar for photo check ins, if applicable. Create a Google account. Check in to Loopt.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. In fact, according to the Global NGO Technology Report , 27% of nonprofits worldwide have an official policy to allow staff to work on their LinkedIn Profiles during work hours.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

It will automatically pull in your avatar, apply your Twitter username to your Pinterest account (such as pinterest.com/nonprofitorgs ), and sync your account with Twitter in case you occasionally want to share Pinterest Pins with your Twitter community. If you have a Twitter account, sign up with your Twitter username and password.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone.

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The 2014 NTEN Award: Jason Shim

NTEN

Jason Shim has spent his career working with youth and technology and understands the challenges of the front line, helping numerous nonprofit organizations develop and deploy effective digital media strategies and policies to better engage community members.

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