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Nonprofits in Second Life: Avatar Marketing, Fundraising, and TechSoup's Plans

Beth's Blog: How Nonprofits Can Use Social Media

I attended a meeting at the SLTechSoup Office, a discussion forum on Avatar Marketing hosted by Harvard Berkman Center , and visited a donation site for the Make A Wish Foundation. I'm pleased to say that I've perfected my notetaking techniques and am more comfortable with the multi-channel chat and IM. Except for two things.

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What are your most useful synchronous online facilitation practices?

Beth's Blog: How Nonprofits Can Use Social Media

So, I've been reflecting about effective facilitation of virtual meetings in Second Life Right now the primary method of group interaction is via unmoderated chat interface. But there is also a trust issue too -- particularly if you don't know all the avatars in real life. There I go again, wanting a virtual flipchart.

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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

My social marketing colleague Craig Lefebvre, who has a blog ( On Social Marketing and Social Change ), asked me to expand some comments I had made on the Social Marketing Listserve as a guest blogger. ve been exploring Second Life and avatar marketing ??? After that, I found myself reading things and thinking ???This I see that you???ve