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Nonprofits in Second Life: Avatar Marketing, Fundraising, and TechSoup's Plans

Beth's Blog: How Nonprofits Can Use Social Media

I attended a meeting at the SLTechSoup Office, a discussion forum on Avatar Marketing hosted by Harvard Berkman Center , and visited a donation site for the Make A Wish Foundation. It is like sending a personal email to the entire listserv by mistake. Then I teleported off to the Berkman Center discussion on Avatar Marketing.

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Second Life: Issue Awareness Raising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

What is ironic is that the WDM has not learned to apply what they presumably have learned from their other campaigns into virtual space. Today, I got a report via the TechSoup Second Life listserv about an awareness-raising campaign for homeless children in Second Life - reported here , here and here. Educate about your cause.

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Second Life Education Programs in NY Times, Goes Open Source, and other tidbits

Beth's Blog: How Nonprofits Can Use Social Media

Photo from Kate in Flickr Social Signal Open House in TechSoup Office last week I'm playing catch up here on a bunch of Second Life stuff happening over the past week that I didn't want to let slip through my fingers: Social Signal held an open house in Second Life to welcome their new virtual worlds manager, Catherine Winters , to Social Signal.

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What are your most useful synchronous online facilitation practices?

Beth's Blog: How Nonprofits Can Use Social Media

So, I've been reflecting about effective facilitation of virtual meetings in Second Life Right now the primary method of group interaction is via unmoderated chat interface. But there is also a trust issue too -- particularly if you don't know all the avatars in real life. There I go again, wanting a virtual flipchart.

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Second Life and Communities of Practice Group Action Learning Project

Beth's Blog: How Nonprofits Can Use Social Media

Right now there's a group of us trying to do some action learning about how to facilitate virtual collaborative work and learning in Second Life. The next level is looking at the particularly collaborative activity -- how do we use the enviroment or the virtualness to collaborative together. I met with the group last week. If there???s

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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

My social marketing colleague Craig Lefebvre, who has a blog ( On Social Marketing and Social Change ), asked me to expand some comments I had made on the Social Marketing Listserve as a guest blogger. ve been exploring Second Life and avatar marketing ??? After that, I found myself reading things and thinking ???This I see that you???ve