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Twitter As Charitable Giving Spreader: A Meta Analysis

Beth's Blog: How Nonprofits Can Use Social Media

It raised $3,500 in 15 hours. This campaign was a community-generated effort - spearheaded by Connie Reece and came from people who knew of Susan Reynolds fight with breast cancer and rallied behind her. It generated some valuable insights from donors. They got enough comments in two hours to fill a truck.

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The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success

NTEN

While I was with the American Cancer Society, we were inspired by an amazing monitoring system developed by the Humane Society. You can make one, too: type in Cancer (or your own keyword) at search.twitter.com and see what results are returned. In 2008, I helped start the Frozen Pea Fund against breast cancer.