Avatar Calendar Director Phase 
Bloomerang
APRIL 9, 2021
And I started my whole company in support of founders, CEOs, executive directors that are out there. I use CEO, executive director, and founder interchangeably. Although my fiscal year was in October, the calendar year worked and I would do it in January. People ask me all the time, “Why do you include that in there?”
Beth's Blog: How Nonprofits Can Use Social Media
JULY 8, 2009
We used calendar meetings to remind promoters. When we asked people to mention us online, we sent them a calendar invite as a reminder. Beforehand, in the planning phase: A short timeframe limits others’ ability to build online context about you. This was a neat trick. What did we learn? Have a clear call to action.
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