Connection Cafe

AUGUST 9, 2010

Author: Jordan Viator. Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals.

ROI 36

ROI Social Media Measure Jordan 36

Connection Cafe

JUNE 25, 2010

Author: Jordan Viator. While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Jordan Viator had a guest post by the authors. . Altimeter Report: Social Media Analytics.

Social Media 99

Social Media Measure Strategy Media 99