Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study
Connection Cafe
MARCH 14, 2011
Author: Jill Ward. All but three verticals (Association & Membership, Public Broadcasting Stations, and Team Events) had a growth rate greater than 10 percent. Total number of advocates on file increased by 20 percent, and 6.4 percent of advocates on file were also donors, up from 5.9 percent in 2009.
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