How to Create Sustainable Revenue With Recurring Giving
The Modern Nonprofit
DECEMBER 21, 2021
Higher Retention. Monthly giving donors have a retention rate of 90%, whereas repeat (but not subscribed) donors fall to 60% and first-time donors drop all the way to 23%. Monthly giving donors have a retention rate of 90%, whereas repeat (but not subscribed) donors fall to 60% and first-time donors drop all the way to 23%.
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