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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Multimedia elements like photos, videos, and audio break up long text blocks and allow readers to form a deeper connection with the subjects of your stories.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Colleen Fahey’s article, How Audio Enhances Your Brand Content: Find Your Signature Sound , provides guidance for how your nonprofit can strengthen its voice. Unless it’s your goal to be as out of touch as E.T., Speak to the part of the brain that controls action-taking. You should. it’s time to go mobile. Tell stories.

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