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How to do social media marketing during the pandemic

Socialbrite

Influencer marketing has a human element that can promote organic growth and provide a higher ROI compared to ad spend. For example, Taiwan, South Korea and New Zealand have done a better job in containing the virus. However, do’nt get caught up in numbers when pursuing an influencer marketing strategy. Go global.

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

They are looking for messages about the power of collective community, that the community needs to rally to solve these problems, not the institutions or individual by himself. Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued). LINK was a monetary success.

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