Remove Attitude Remove ROI Remove Sweden Remove Tag
article thumbnail

Groundswell Book Club Part 3: Energizing

Museum 2.0

They start by discussing the ROI of word-of-mouth recommendations. One of the most clever no-tech ratings system I've heard of is at a library in Sweden. Tags: Book Discussion: Groundswell marketing membership. In other words, find your fans, and empower them to sell for you.

Museum 20