Groundswell Book Club Part 3: Energizing
Museum 2.0
AUGUST 21, 2008
They start by discussing the ROI of word-of-mouth recommendations. One of the most clever no-tech ratings system I've heard of is at a library in Sweden. Josh and Charlene define "energizing the groundswell" as "tapping into the power of word of mouth by connecting with, and turning on, your most committed customers."
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