Groundswell Book Club Part 3: Energizing
Museum 2.0
AUGUST 21, 2008
Peer referrals are big business; the opinion of a friend or acquaintance is one of the most trustworthy sources of information about products and services, and the presence of peer reviews and ratings has been shown to positively impact sales. Ratings and Reviews Imagine a visitor who leaves your museum enthused about her experience.
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