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Craft the Perfect Tagline for Your Organization

NonProfit Hub

Those answers are the first steps toward tags like, “Because the Earth needs a good lawyer,” from Earth Justice and “ Helping victims become children again,” which illustrates the impact of the Memphis Child Advocacy Center. Nike’s “Just do it” says nothing about shoes or apparel—it simply expresses an attitude.

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Who Created the Exhibitions that Changed Your Life?

Museum 2.0

In particular, Fred Wilson's Mining the Museum at the Maryland Historical Society was lauded as a transformative experience--both for visitors and for museum practitioners. When everyone in an organization is led by the same story, the organization's content output reflects that story and a mythic central storyteller.

Life 20