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Book Club Part 6: Getting People in the Door

Museum 2.0

The New York Hall of Science’s Career Ladder successfully recruits and advances neighborhood teens as floor explainers, and their full-time staff includes many people who have come “up through the ranks.” Which reflects a more basic question: who are museums serving, and how does their design support that customer? How do we get there?

People 20
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Thanks to custom development and integration with Salesforce , the site instantly reflects every gift ICA receives! Every nonprofit site should include the organization’s mission statement somewhere, and Mustard Seed’s Mission and Vision page does a great job of articulating their purpose using short paragraphs and to-the-point language.