Attitude eBook Influence Metrics 
ASU Lodestar Center
MAY 20, 2016
Influencer marketing is the latest craze in marketing, for good reason. An in-depth guide related to the target issues they care about, tools or templates, case studies, and ebooks are all great examples of this. The best marketing campaigns aim to influence culture. Use metrics, and when you can't, stay rigorous.
Connection Cafe
DECEMBER 22, 2013
Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. John Haydon draws upon Jonah Berger’s STEPPS to share the 6 Human Factors that Influence Virality. For many, it might involve a little attitude adjustment. In her post, What is Donor Engagement, Anyway?
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