Connection Cafe

JANUARY 12, 2021

That donation they sent you gave their brains a shot of happiness chemicals. Nonprofits that build great relationships with their supporters focus on the other two, saying thanks and reporting on the results of their largess. It requires more “you” than “we/us” in the messaging (a good rule of thumb: you/us ratio in a message of 3/1).

Donor 37

Donor Gift Relationship Ratio 37

Bloomerang

JUNE 20, 2023

When people read stories , chemicals like dopamine and oxytocin are released in their brains. Remember that recurring gifts shouldn’t encourage a “set it and forget it” attitude. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 98

Ideas Guide Online Fundraising 98

Bloomerang

DECEMBER 10, 2021

” So we have in our brains, the amygdala, the fear center, where you have flight, fright, and freeze as the emotional reactions to things that’s scare you. What do you think the ratio is of you talking versus the donor talking? It’s her attitude that’s really important. Most people think of numbers.

Money 109

Money Question Raise Video 109

Bloomerang

JULY 20, 2023

These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. With a Google Ad campaign, your organization can bid on relevant keywords to earn ad spots at the top of search results pages. When people read stories , their brains release chemicals like dopamine and oxytocin.

Ideas 77

Ideas Online Fundraising Tips 77