Social Networking Strategies: The Limits of Cutting and Pasting
Amy Sample Ward
NOVEMBER 23, 2011
Pay attention to your community. Organizations that joined Facebook early on endured the “price of early adoption”—they were the guinea pigs for a platform that was still figuring out just what to do with this form of user. It’s the same with any platform. If they are using the tool, then join them. The Price of Early Adoption.
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