1stfans: An Audience-Specific Membership Program at the Brooklyn Museum
Museum 2.0
FEBRUARY 12, 2009
It has gotten a lot of attention as a "social media membership," but Will and Shelley are adamant that 1stfans is not about social media. So you weren't targeting "Brooklyn artists" or some other demographic group. This is part of an analytical process and drew on membership surveys we've done over several years. Will: Right.
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