Listen to Your Data: Lessons from a Multilingual Text Message Campaign
NTEN
MAY 5, 2011
It's simple to cross-reference and correlate data to see what works. What's hard is finding a customer who wants to be a guinea pig as we explore new avenues of outreach. RI4A later tested to find the best way to include an opt-out message – how to structure a message so that it spurs action, but only the action you want.
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