How Can You Attract New Audiences Without Alienating Your Base?
Museum 2.0
JULY 7, 2010
As Peter wrote: If someone enjoys Arts Event A because it’s social, informal, energetic, fun, and hip, why should we expect her to also enjoy Arts Event B if B is individual, formal, quiet, serious, and traditional (at least in its presentation, if not artistically)? Dias de las Muertos or Chinese New Year to attract new audiences.
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