Creating Markets for Fair Trade Gifts: An Interview with Priya Haji of World of Good
Have Fun - Do Good
MARCH 2, 2007
The mission of World of Good, as a company, is to create the largest distribution system for fair trade, handmade items from artists' and women's cooperatives around the world. With that in mind, World of Good has really launched a kind of retail strategy, looking a lot like Hallmark. So anyway, it is really exciting.
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