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Creating Markets for Fair Trade Gifts: An Interview with Priya Haji of World of Good

Have Fun - Do Good

With that in mind, World of Good has really launched a kind of retail strategy, looking a lot like Hallmark. We started about two years ago with that commercial mission in mind, and we now have 1,000 stores across the United States that have a small section, a World of Good "footprint" in their store. So anyway, it is really exciting.

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