Analytics Conservancy Ratio Summary 
Top Nonprofits
MARCH 16, 2022
For instance, if your mission has to do with environmental conservation, you may choose green as one brand color. Your organization’s logo is the visual summary of your organization’s brand. Review the analytics from your nonprofit’s website. For instance, large text should have at least a 3:1 contrast ratio.
CauseVox
JUNE 1, 2021
Source: Casa Congo, School for Conservation). Traditionally, companies offer a 1:1 match ratio but some employers do a 1:2 or even a 1:3 match on all donations, up to a maximum amount. Let’s say a donor’s $50 gift was matched at 1:1 ratio. Need some inspiration? Here’s a couple examples pulled from recent CauseVox campaigns.
Expert insights. Personalized for you.
115 
Let's personalize your content