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Social Media Is About Engagement With A Purpose and How To Measure It

Beth's Blog: How Nonprofits Can Use Social Media

It means that you need to engage with a purpose or articulated goal. To measure conversion using your analytics programs, it generally requires submitting an online form. They measure conversions in Google Analytics using three techniques: traffic sources, advanced segments, and custom link tracking. Traffic Sources.

Measure 117
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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Being a good communicator involves more than just good articulation; it’s about understanding your audience. Why reason alone doesn’t work in fundraising suggests that appealing to your supporters’ analytical nature isn’t enough to inspire a gift. John Haydon simplifies the science of giving. Tell stories.

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