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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

You have early adopters, a big scary chasm, and then more mainstreamed adoption of the tools. This pattern is the same no matter the tools. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. The simple fact is that “ Technology Changes, Humans Don’t."

Marketing

Marketing Blackboard Social Social Media

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

There's also a lot of talk in the nonprofit blog space prompted by a recent Netsquared ThinkTank and some great thinking on the topic, particularly by Wendy Harmon of the Red Cross, mostly focused on ROI. What metric(s) you select depends on your strategy map, tool selection, and context. The Web is changing! This is hard to pin down.

Metrics

Metrics Social Media Media ROI

Nonprofit Technology

How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Podcamp Session on Social Media Metrics: Thank You Jeremiah

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