Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2008

" It does take more time in the beginning if you're just acquiring the skill with a particular tool. It has nothing to do with the tools, have you avoided getting distracted from your to do list or work flow or too much multi-tasking-- social media can be ADD producing. Also, the categories have overlap in terms of tools.

Social Media 101

Social Media Time Media Remix 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

You have early adopters, a big scary chasm, and then more mainstreamed adoption of the tools. This pattern is the same no matter the tools. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. The simple fact is that “ Technology Changes, Humans Don’t."

Marketing 70

Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

The current conversation is about the need for new metrics and methods for objective measurement. What metric(s) you select depends on your strategy map, tool selection, and context. Influence/Authority: Scoble defines this as % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc.

Metrics 56

Metrics Social Media Media ROI 56