Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. When I blogged my preliminary thoughts and set up a wikispace , I was seeking a specific nonprofit example to make it more real. Maybe another way to think about it is measurement as data collection, but focused data collection.

Guinea 50

Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Measuring outcomes for social media tools and strategy is as Avinash Kaushik notes in his recent post on the topic , "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. measuring your impact on the world!).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

UPDATE: The presentation slides and wikispace is here. I also don't want to get too deep into geeky measurement crap. Standardized metrics for measuring the ROI of social media strategies are a moving target. The current conversation is about the need for new metrics and methods for objective measurement. Owyang ).

Metrics 56

Metrics Social Media Media ROI 56