What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

The bottom line is member acquisition – so they know the one metric that matters. It was designed and built on the notion of data collection and analysis. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. million messages lets them do predictive analysis. I was lucky enough this morning to hear Nancy Lublin’s opening keynote at the Data On Purpose conference hosted by the Stanford Social Innovation Review.