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What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

Their primary communications method is text and that lends itself to templates. The bottom line is member acquisition – so they know the one metric that matters. It was designed and built on the notion of data collection and analysis. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. million messages lets them do predictive analysis.