What I Learned From @nancylublin About #dataonpurpose
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 2, 2015
The bottom line is member acquisition – so they know the one metric that matters. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. All of their collection campaigns are done on a template – where they have iterated on what works – from the messaging, timing, etc. They iterate and get better.
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