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What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

The bottom line is member acquisition – so they know the one metric that matters. For example, their bootcamps which were sponsored by American Express. It was designed and built on the notion of data collection and analysis. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. million messages lets them do predictive analysis.