Analysis Demographics Ratio Trend 
BoardAssist
APRIL 12, 2016
What external elements affect your sector, market, demographic? Examples include: Program depth and breadth, staff adequacy, demographics, board/funder representation and financial stability. Conduct a financial analysis of each nonprofit (and of your organization). What is your financial condition? See step 5 for more).
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 19, 2007
Don't get distracted by the data you may or may not have, but look at more than one source of data (both quantitative and qualitative), look at trends and always link information to decision-making. Demographics How many people visit the site? Raw numbers aren't as important as trends) Unique Visitors. What is the trend?
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