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Twitter As Charitable Giving Spreader: A Meta Analysis

Beth's Blog: How Nonprofits Can Use Social Media

Right before Thanksgiving , the TweetsGiving effort and Avi Kaplan helped Epic Change raise over $10,000 in 48 hours to build a classroom in Tanzania. As Lucy Bernholz notes, this might be one more example of fundraising on Twitter is less marginal and moving to the middle. I wondered whether or not those results would be replicable ?

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Technology & Community: Strategic Options for Building Movements

Amy Sample Ward

Instead of saying in the middle of the campaign “we need $X”, they share an interview with one of the beneficiaries, or invite people to connect directly via twitter with children in Tanzania who attend the school funded through the campaign. It instantly becomes less about numbers and more about impact. And that’s hard to ignore.

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