Hyper-Personalization: Using Donor Data to Inspire Loyalty to your Healthcare Foundation
Connection Cafe
JANUARY 14, 2019
However, given that most annual giving programs are vestiges of heavy direct mail programs where costs are tied intrinsically with the cost of printing, this has deeply influenced how we view personalization. Sometimes, you look at a toaster on Amazon, and then toaster ads follow you on every other site you go to.
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