Instead of Selling Objects, Build Public Trust
Museum 2.0
JANUARY 8, 2018
You run a regional museum. It's been struggling financially for years. Now, you have a new vision--co-created with trustees and community leaders--for a path forward. You'll transform it into an interactive science-oriented institution. And you'll build your endowment, too. How will you pay for it? Here's what happened. But it's not that simple.
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