Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 4, 2008
Alternative Approaches. Jeremiah Owyang describes this issue, but calls it " Fondling the Hammer " It's a symptom of a larger problem - the lack of ROI thinking and it happens in the nonprofit sector too. Rapid Donor Cultivation white paper from Common Knowledge. Christine Herron suggests the Electric Company.
Connection Cafe
APRIL 13, 2018
If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. It’s also advised to closely monitor your direct mail solicitation response rates and track your ROI. People like variety.
Connection Cafe
JUNE 20, 2017
Return on Investment or “ROI”: This term is used by some organizations in place of the term “cost per dollar raised” and illustrates a similar concept. In a more global setting however, ROI has non-monetary objectives such as public awareness of a product or new sales leads. This was originally published as a white paper.
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