The Fundraising Authority

MAY 8, 2021

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). What is a Google Ad Grant, and Why Do I Want One?

Grant 152

Grant Google Search Application 152

Nonprofit Tech for Good

JANUARY 10, 2022

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. Use Lots of Keywords.

Google 348

Google Grant Guide Nonprofit 348

Nonprofit Tech for Good

MAY 18, 2020

Promoting donation and sponsorship opportunities to generate funds. Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. Each ad uses the full allotment of headlines and descriptions, including utilizing as much of the character limit as possible.

Google 331

Google Grant Guide Adopt 331