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Listening Literacy Skills: What keywords or phrases have brought you some insights?

Beth's Blog: How Nonprofits Can Use Social Media

The most important listening literacy skills are. Or the Goolge Adwords Keyword tool. Reiteracy is Social Media Listening Literacy. I spend a majority of my time listening and responding to questions, commenting on blogs, and tracking NWF's mentions and various programs. What else makes up listening literacy skills?