Listening Literacy Skills: What keywords or phrases have brought you some insights?
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 29, 2009
If you are using an analytics software program like Google Analytics, run a search engine referral report and see what words people are actually typing into search engines to find your site and try using some of these. Or the Goolge Adwords Keyword tool. Like searching on google, it will bring you lots of noise.
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