Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
We focused on the science and policy. An example of our early "brand" circa 2005 Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). This gave us a chance to test out the brand messaging with others. We focused on the patient. How cool is that?
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