Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
We focused on the science and policy. An example of our early "brand" circa 2005 Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). but when we updated it would appear in others' news feeds as "C3: Colorectal Cancer Coalition" and that was unacceptable.
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