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Social Media and the Performing Arts: Engagement First, Ticket Sales Second

Beth's Blog: How Nonprofits Can Use Social Media

Also, it is a good illustration of how engagement might lead to butts in seats, the holy grail of performing arts centers marketing directors. One of the participants was from the Tampa Bay Performing Arts Center, and they shared the story of how their tweet ups have grown in popularity. I presented a framework to think about this.

Arts 99
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Social Media and the Performing Arts: Engagement First, Ticket Sales Second

Beth's Blog: How Nonprofits Can Use Social Media

Also, it is a good illustration of how engagement might lead to butts in seats, the holy grail of performing arts centers marketing directors. One of the participants was from the Tampa Bay Performing Arts Center, and they shared the story of how their tweet ups have grown in popularity. I presented a framework to think about this.

Arts 74
professionals

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article thumbnail

Social Media and the Performing Arts: Engagement First, Ticket Sales Second

Beth's Blog: How Nonprofits Can Use Social Media

Also, it is a good illustration of how engagement might lead to butts in seats, the holy grail of performing arts centers marketing directors. One of the participants was from the Tampa Bay Performing Arts Center, and they shared the story of how their tweet ups have grown in popularity. I presented a framework to think about this.

Arts 50
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ASTC Recap: Questions, Colors, and Reflective Research

Museum 2.0

I shared examples of question frameworks designed for specific types of visitor experiences: personal framing of exhibits (as in Facing Mars), private sharing (like the Storycorps booths), public dialogue (as in the Advice exhibit), and so on. Download my slides here. Leary (NRG!