Retaining Your New P2P Donors [Hint: Acquiring Their Emails Is Only the First Step]
Connection Cafe
SEPTEMBER 29, 2015
I was recently asked for advice on how to engage with all of the new donors that were added to a database as a result of a walk-a-thon. While my mind was immediately went to all of the buzzwords—retention, strategy, welcome series—I began to realize that there’s a definite lack of focus on post-event strategies across the industry.
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