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Social Media Roadblock: An Interview with Wendy Harman, Red Cross - Social Media Strategy Case Study

Beth's Blog: How Nonprofits Can Use Social Media

We also encouraged people to change their avatars (see above). We hoped to created more awareness of the need for support for all of those affected by recent disasters. Our key objective was to make a viral splash, to spread dynamic content, to increase donations to the ARC Disaster Relief Fund. How did you implement it?

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If we’d had Twitter on 9/11

Connection Cafe

I bet I would have repeated my coworker’s advice in a tweet: “Get word to your parents if you can. My boss gave maternal advice. I’d have taken a picture and figured out TwitPic. Or, more recently, how the native population in Avatar are connected to one another through a planetary-wide nervous system.

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